Youth Orchestra Los Angeles (YOLA)
Logo design for YOLA (Youth Orchestra Los Angeles), an initiative of the LA Phil’s education division. Inspired by Music Director Gustavo Dudamel’s work with El Sistema (a music education program in his home country of Venezuela that helps children from the slums fight poverty through music), LA Phil wanted to communicate to the world the vital role they play in education for the community, while staying connected to the main LA Phil brand identity.
Art Direction, Branding, Graphic Design